· Spare parts
· Beauty care
· Marketplaces
· Independent retailers
About VM.Trade
Our story
Distribution, kept
straightforward.
Over the years we've built a network of wholesale buyers — independent retailers, regional retail chains, and marketplace sellers — who rely on VM.Trade for consistent supply, verified product authenticity, and predictable logistics. Our buyers sell through their own store networks and on major platforms including OZON, Wildberries and others.
Today VM.Trade operates as a regional distribution partner, working with manufacturers and brand export teams to make sure their products reach the right shelves and storefronts across the region — without the friction that usually comes with cross-border supply.
Our Team
Behind VM.Trade stands a multidisciplinary team with over 20 years of experience in international trade, retail operations, e-commerce and digital business development. Our expertise combines large-scale retail management, marketplace operations, sales strategy and modern digital technologies to support sustainable growth across the EAEU region.
We have extensive experience working with leading international brands, retail chains and marketplace ecosystems, managing complex product portfolios and high-volume sales operations. Our background includes partnerships with globally recognized companies such as Philips, Braun, Haier, DeLonghi, KitchenAid, Electrolux and many others.
The VM.Trade team specializes in wholesale distribution, marketplace development, operational management and AI-driven marketing analytics. With deep knowledge of cross-border trade and regional market dynamics, we help brands and partners scale efficiently through reliable supply chains, marketplace expertise and long-term commercial relationships.
Our experience includes:
- $150M+ annual e-commerce turnover
- Operations across 15+ major marketplaces
- Management of 5,000+ SKU portfolios
- Cooperation with 50+ international brands
- Development of large-scale retail and marketplace operations
- Experience managing teams of 200+ employees
- International business training and operational practice in Europe
At VM.Trade, we combine international standards, regional expertise and modern commerce technologies to create reliable distribution and marketplace solutions for our partners.
Distribution model
From the brand's export team
to the customer's hand.
We are at the centre of the flow — handling import, quality control and wholesale distribution so brands can stay focused on product and our buyers can stay focused on sales.
Who we serve
Three buyer channels,
one distribution partner.
Our wholesale buyers operate across different sales formats — and we support all of them with the same supply consistency, product authenticity and document standard.
- Retail store networksBuyers operating their own chain of physical stores across the EAEU, stocking home appliances and spare parts for end consumers.Chain retail | Regional | Long-term
- Marketplace sellersResellers and agents active on OZON, Wildberries and others — sourcing products wholesale from VM.Trade for online retail.OZON | Wildberries | Ya.Market
- Independent retailersLocal shop owners and regional distributors who purchase in volume and handle their own last-mile sales and service for end customers.Local | Volume buy | Service-in-house
How we work
Principles we've
held since day one.
We've built VM.Trade around predictable supply and authentic product. These are the four commitments our buyers and brand partners can hold us to.
-
Authenticity over volume
Every product in our catalog has a clear provenance chain. We work only with verified suppliers and authorised channels — no grey-market sourcing. -
Long-term buyer relationships
We don't chase one-off transactions. Our wholesale buyers return because we offer stable pricing, reliable stock availability and predictable logistics. -
Deep regional knowledge
Years operating in the EAEU mean we understand the regulations, the logistics corridors and the buyer expectations that actually matter in this market. -
Infrastructure, not just inventory
We see ourselves as distribution infrastructure for the brands we carry — a reliable regional engine that handles the complexity of cross-border supply.
Regional reach
Operating across
the EAEU since 2022
We work from Bishkek as a regional distribution hub, with active supply lines into every major EAEU market and active storefronts on the leading regional marketplaces.
- EAEU
Region of operationKyrgyzstan, Kazakhstan, Armenia, Uzbekistan - 10+
International brandsVerified, authorised sourcing channels only. - 1500+
Active SKU in portfolioAppliances, spare parts and beauty care. - 100+
Marketplaces liveOZON · Yandex Market · Wildberries · Kaspi.
Ready to discuss a
wholesale partnership?
