Founded
2017, Bishkek
Business
Wholesale distribution, B2B
Region
EAEU markets
Categories
Appliances
· Spare parts
· Beauty care
Retail chains
· Marketplaces
· Independent retailers
Channels
VM.Trade is a wholesale distributor of home appliances, spare parts and beauty-care products, operating across the EAEU since 2017 — connecting international brands with the buyers who sell through retail networks and online marketplaces.

About VM.Trade

We move home appliances across the EAEU
How we work →
Wholesale Inquiry →

Our story

Distribution, kept

straightforward.

There was a clear gap between quality home-appliance brands and the buyers ready to bring them to customers across the EAEU. We exist to close it.
VM.Trade was founded in 2017 with a simple premise — quality international appliance brands needed a reliable regional partner to reach buyers across Kyrgyzstan and the broader EAEU market.

Over the years we've built a network of wholesale buyers — independent retailers, regional retail chains, and marketplace sellers — who rely on VM.Trade for consistent supply, verified product authenticity, and predictable logistics. Our buyers sell through their own store networks and on major platforms including OZON, Wildberries and others.

Today VM.Trade operates as a regional distribution partner, working with manufacturers and brand export teams to make sure their products reach the right shelves and storefronts across the region — without the friction that usually comes with cross-border supply.

Distribution model

From the brand's export team

to the customer's hand.

We are at the centre of the flow — handling import, quality control and wholesale distribution so brands can stay focused on product and our buyers can stay focused on sales.

Step 1
Brand & manufacturer
Global suppliers and brand export teams — the source of the product, the warranty and the spec sheet.
Step 2
VM.Trade
Import, customs clearance, quality control and warehouse — wholesale distribution as infrastructure.
Step 3
Wholesale buyers
Retail chains, marketplace sellers, independent retailers and agents across the EAEU region.
Step 4
End customer
Buyers on retail shelves and on OZON, Wildberries, Ya.Market etc.— across Kyrgyzstan and EAEU.

Who we serve

Three buyer channels,

one distribution partner.

Our wholesale buyers operate across different sales formats — and we support all of them with the same supply consistency, product authenticity and document standard.

  • Retail store networks
    Buyers operating their own chain of physical stores across the EAEU, stocking home appliances and spare parts for end consumers.
    Chain retail | Regional | Long-term
  • Marketplace sellers
    Resellers and agents active on OZON, Wildberries and others — sourcing products wholesale from VM.Trade for online retail.
    OZON | Wildberries | Ya.Market
  • Independent retailers
    Local shop owners and regional distributors who purchase in volume and handle their own last-mile sales and service for end customers.
    Local | Volume buy | Service-in-house

How we work

Principles we've

held since day one.

We've built VM.Trade around predictable supply and authentic product. These are the four commitments our buyers and brand partners can hold us to.

  • Authenticity over volume

    Every product in our catalog has a clear provenance chain. We work only with verified suppliers and authorised channels — no grey-market sourcing.
  • Long-term buyer relationships

    We don't chase one-off transactions. Our wholesale buyers return because we offer stable pricing, reliable stock availability and predictable logistics.
  • Deep regional knowledge

    Years operating in the EAEU mean we understand the regulations, the logistics corridors and the buyer expectations that actually matter in this market.
  • Infrastructure, not just inventory

    We see ourselves as distribution infrastructure for the brands we carry — a reliable regional engine that handles the complexity of cross-border supply.

Regional reach

Operating across

the EAEU since 2017.

We work from Bishkek as a regional distribution hub, with active supply lines into every major EAEU market and active storefronts on the leading regional marketplaces.

  • EAEU
    Region of operation
    Kyrgyzstan, Kazakhstan, Armenia, Uzbekistan
  • 10+
    International brands
    Verified, authorised sourcing channels only.
  • 1500+
    Active SKU in portfolio
    Appliances, spare parts and beauty care.
  • 100+
    Marketplaces live
    OZON · Yandex Market · Wildberries · Kaspi.

Ready to discuss a

wholesale partnership?

Whether you sell on marketplaces, run a retail chain, or distribute a brand into the EAEU — send a wholesale inquiry. We'll come back with current stock, pricing and document conditions.
Wholesale Inquiry →
Open WhatsApp →
© 2012 VM.Trade
  • PRODUCTS
  • Home Appliences
  • Beauty Care
  • Spare Parts
  • OEM Products
  • BRANDS
  • Bosch
  • Braun
  • DeLonghi
  • Electrolux
  • Gorenje
  • KitchenAid
  • Philips
  • Saeco
Made on
Tilda